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Rosette in Gladwyne Is the Important Line’s Latest NIMBY Battle

Share this…FacebookPinterestTwitterLinkedin Information Gladwyne residents are hyperventilating over a model new luxurious senior dwelling facility that sleeps simply eight. Get…

By Staff , in Senior Living , at January 12, 2022



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Gladwyne residents are hyperventilating over a model new luxurious senior dwelling facility that sleeps simply eight.


Right here in Philadelphia correct, we get all bent out of practice when some rando developer desires to erect an incongruous monstrosity close to our historic rowhomes. We attend neighborhood conferences when there’s speak of a supervised injection website in our neighborhood. And we’re recognized to rise up in arms when costly condos value out longtime residents in locations like Level Breeze. However within the posh confines of the Important Line, the battles are usually over issues an actual Philadelphian wouldn’t blink an eye fixed at. Take, for instance, Rosette, a brand-new luxurious senior dwelling in Gladwyne that simply began promoting for residents.

At capability, Rosette will home eight seniors, who can pay upward of $10,000 every month to dwell in a “pod” setting that’s extra widespread out in western states like California and Arizona. The thought is that as an alternative of transport Mother off to some large and impersonal senior dwelling facility the place she is well uncared for and forgotten (and the place viruses like COVID can unfold like wildfire), you’ll transfer her into Rosette, the place the small measurement permits for extra private consideration and care. It’s a spot for seniors who want some additional assist however don’t require expert nursing.

“We’re right here to offer a stage of care which you could’t get anyplace else within the area,” says Thérèse Farrow Southwell, who owns and operates Rosette together with her longtime buddy and enterprise associate Danielle Redenbaugh, each of whom will likely be full-time caregivers. “We’re all about glorious care.”

the owners and operators of Rosette in Gladwyne

Danielle Redenbaugh and Thérèse Farrow Southwell, house owners and operators of Rosette in Gladwyne (promotional video)

Besides the residents of Gladwyne are all about doing every part they’ll to close down Rosette. In fact, the Village of Gladwyne (residents wish to name it that) isn’t simply any a part of the Important Line. Gladwyne represents the crème de la crème of the area, at the least when it comes to wealth and actual property costs. The richest of the wealthy occupy its 5 sq. miles. House values are, by far, the very best in these components. It’s the type of place the place you may discover a “non-public French village” in the marketplace for $22 million. So you may perceive why residents are significantly, nicely, explicit.

Drive by way of Gladwyne at present, and amid the a number of “Horse Xing” indicators, prestigious non-public colleges, stately properties and full-blown mansions with their stables, tennis courts and 10-car garages, you’ll discover quite a few garden indicators alongside the street that proclaim: “STOP Rosette.” These indicators get more and more considerable as you strategy 1157 Youngs Ford Highway, the handle of the senior dwelling. Certainly, it’s unimaginable for a potential resident to get to Rosette for a tour with out passing the indicators telling them that they aren’t welcome.

You’ll even see these indicators as you pull into the driveway for Rosette, as a result of it shares a driveway — a type of lengthy, suburban stretches the place you’re left to surprise what’s on the finish — with Brett and Alexandra Hamilton, Rosette’s next-door neighbors. Brett is the COO of a billion-dollar actual property funding agency, and the Hamiltons have “STOP Rosette” indicators all alongside the doorway.

Rosette’s house owners bought the property for simply over $1 million in April 2021. (Enjoyable Important Line trivia: One of many dwelling’s former house owners was Dasha Pruett, née Yermakova, the Russian mannequin turned failed 2020 Trump-aligned Republican congressional candidate.) They usually put about the identical quantity into renovations. Inside renovations began final summer time. And it was in October 2021 when contractors needed to deploy a jackhammer to put in a wheelchair ramp outdoors, the jackhammering being the triggering second for the neighbors. That’s when Southwell tried to ship an ice-breaking present basket of cookies and different goodies from Gladwyne Market to the Hamiltons, however the supply was refused.

“We object to your proposed use of 1157 Youngs Ford Highway as a senior dwelling facility because it instantly and negatively impacts the quiet enjoyment of our dwelling,” wrote the Hamiltons to Southwell in response to the present basket try. “We — and plenty of different neighbors — discover the secrecy over your conversion of 1157 Youngs Ford right into a industrial enterprise objectionable. It signifies that your precedence is revenue over the folks that decision this neighborhood dwelling; so you shouldn’t count on a neighborly welcome.”

A few of these “different neighbors” embrace College of Pennsylvania surgeon Matt Kirkland, who lives across the nook in a $2.2 million, 4,500-square-footer on 3.3 acres. In a bunch e mail that included Southwell and different residents, Kirkland wrote that he hoped that Rosette’s “enterprise failure is catastrophic.” Youngs Ford Highway resident Greg McClatchy, who owns a big Bucks County contracting firm, commented “hate this” and “you suck” on a Rosette social media advert. It’s like highschool however the place the scholars are changed by wealthy middle-aged folks.

One other resident who has been planting indicators is Birgit Hottenrott, spouse of Philadelphia Orchestra president and CEO Matías Tarnopolsky. Hottenrott and Tarnopolsky are Rosette’s next-door neighbors on the alternative facet from the Hamiltons, and Southwell claims that Hottenrott has been main the “aggressive bully marketing campaign” towards Rosette. That marketing campaign has been happening since October however has intensified within the final couple of weeks, as a result of Rosette simply obtained its state licensing and is now allowed to just accept residents.

Attorneys representing Rosette have issued stop and desist letters demanding that the indicators come down. They declare the indicators are unlawful, partly as a result of the indicators are “intimidating” the aged from acquiring housing there, which Rosette’s attorneys say is a violation of the federal Honest Housing Act. Attorneys for the opposite facet have referred to as B.S. on that declare and say the sign-posters are merely exercising their First Modification rights. In any occasion, the indicators stay.

In line with Southwell, some native residents have additionally taken to “patrolling” Rosette, coming into the property traces to watch the state of affairs and, alleges Southwell, trespassing within the course of. She’s been in contact with the Decrease Merion Police Division, which has jurisdiction over Gladwyne, on multiple event. No prices have been filed nor citations issued, in keeping with a police rep.

The Rosette haters of Gladwyne can put up all of the indicators they need, nevertheless it seems like there’s not a lot to be achieved in regards to the dwelling, apart from scare away events with a nasty public relations marketing campaign.

Decrease Merion Township Commissioner Josh Grimes, whose district contains the Gladwyne part, addressed the complaints in a letter despatched out to neighbors. He defined that Rosette suits in with the letter of the legislation, which permits for group properties of as much as eight aged folks. He went on to level out that as a result of Rosette met the present zoning code and didn’t require variances, the native authorities had no say within the matter. Grimes additionally acknowledged that the township doesn’t have an obligation to inform residents of tasks like Rosette.

No less than not but. Whereas Gladwyne residents present no indicators of capitulating of their battle towards Rosette, they’re additionally trying to the longer term within the hopes of adjusting the native guidelines and codes so {that a} travesty like Rosette can by no means stand up once more.

“We anticipated having an schooling second, the place the neighborhood must come to know what we’re doing right here,” says Southwell. “However the stage to which this has escalated to … I’ve by no means seen this type of vitriol.”





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