Q: Will the senior dwelling trade be capable of efficiently adapt to serve the subsequent era of seniors getting into the prospect pipeline?
A: Sure, however it would require new approaches and housing merchandise that can handle each the persevering with challenges attributable to COVID and altering older grownup client expectations and preferences.
The senior dwelling trade continues to have operational and occupancy challenges, however there may be excellent news: the newborn boomers. The oldest child boomer now could be 76 years outdated. The youngest are solely 57, however by 2030, all boomers might be no less than 65 years outdated. The boomers are more healthy, extra energetic, wealthier and dwelling longer than earlier generations. This cohort has the capability to considerably improve the prospect pool for senior dwelling, however their expectations and preferences are totally different from earlier generations.
Many already seemingly are accustomed to current senior housing, as they’ve had to assist mother and father navigate the seek for housing and healthcare choices — and so they are not looking for what their mother and father have. They already might have some destructive perceptions or misconceptions about senior dwelling. Now’s the time for brand spanking new, next-generation senior dwelling services and new market positioning methods.
The newborn boomers are targeted on well being, wellness and health, and sustaining independence is a precedence. They need extra customizable areas, higher-quality finish-outs, premium facilities and versatile service choices. They’re much less hooked up to their “stuff” and extra considering embracing extra purposeful dwelling and experiences with individuals like themselves. Because of the pandemic, their well being is also on the entrance of their minds. Learn how to be ready for future healthcare points additionally might be an vital consideration to be addressed with this subsequent era of older adults.
Lynne Moore is president of MDS Analysis Firm Inc., a nationwide senior dwelling and healthcare consulting agency primarily based in Fort Price, TX, that has been serving purchasers for 48 years. MDS is a two-generation firm — she is following in Jim Moore’s footsteps. Lynne Moore is answerable for all MDS market research-related initiatives involving all facets of senior housing and healthcare. Lynne Moore will be reached at (817) 731-4266 or [email protected]
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From the April 2022 Concern of McKnight’s Senior Dwelling