Dallas-based Buckner Retirement Providers goes for the gold.
Final 12 months, the corporate began the Going Gold for Senior Dwelling marketing campaign, meant to assist native senior dwelling communities, in addition to residents and employees members. Displaying a gold ribbon exterior of 1’s dwelling, enterprise or church all through June is designed to reveal this assist.
“We launched Going Gold for Senior Dwelling in 2020 in the beginning of the pandemic as a option to improve consciousness and public assist for residents and senior dwelling communities and the front-line heroes working there,” Buckner President Charlie Wilson mentioned.
Final 12 months’s marketing campaign was successful in each Buckner-operated senior dwelling communities and past, the corporate mentioned. The gold ribbons had been scattered statewide, with many individuals desirous to make a constructive distinction.
Due to this success, Buckner determined to make it an annual prevalence.
Wilson attested to the marketing campaign’s success.
“Supporting the individuals who stay and work inside senior dwelling communities is one thing we must always do in each troublesome occasions and good occasions, which is why we need to make Going Gold an annual prevalence each June,” he mentioned.
Due to the quantity of calls and concepts from individuals in assist of the marketing campaign, along with ribbon distribution, Buckner made an inventory of different methods for individuals to point out seniors and senior dwelling staff appreciation.
The checklist consists of:
- Turning into a volunteer at a neighborhood senior dwelling neighborhood.
- Strolling or sponsoring a walker in a neighborhood Coronary heart Stroll for the American Coronary heart Affiliation.
- Posting a constructive testimonial on social media about an expertise in senior dwelling, utilizing the hashtag #SupportSeniorLiving.
- Accumulating clothes and/or provides for under-served senior dwelling neighborhood residents.
- Having youngsters or grandchildren ship footage, playing cards or letters to senior dwelling residents — or turn out to be a penpal with a senior dwelling resident.
- Encouraging youngsters to share impactful tales they share with their grandparents.
- Advocating for state and federal legal guidelines impacting senior adults and senior dwelling by writing to elected officers.
- Bringing well-trained pets to go to residents and employees at a senior dwelling neighborhood.
- Sponsoring an occasion at a senior dwelling neighborhood that’s open to all residents and associates.
All six of Buckner’s senior dwelling communities throughout Texas have gold ribbons of their reception areas for individuals who need to present assist. There’s additionally the choice to purchase gold ribbon from native craft shops or on-line.