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Babson Graduate Pooja Ika Launches eternalHealth, the First New Medicare Benefit Well being Plan in Massachusetts Since 2013

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By Staff , in Medicare , at December 31, 2021

Girls Owned. Girls Run. Girls Constructed. Leveraging state-of-the-art know-how that embraces AI and ML, this complete and accessible Medicare benefit plan covers all of the bases.

BOSTON, December 30, 2021–(BUSINESS WIRE)–eternalHealth, the primary new well being plan to be accepted in Massachusetts since 2013, has formally introduced its launch of the corporate, delivering high-quality and reasonably priced Medicare Benefit plans.

Headquartered in Boston’s Again Bay, the corporate was based by 2019 Babson Faculty graduate Pooja Ika, who serves as its CEO. Since then, eternalHealth has already grown to a group of 20 and has raised a seed spherical of $10 million from profitable healthcare and tech entrepreneurs. It additionally attracted the eye of Purple Sox legend David Ortiz, popularly often called Massive Papi. Ortiz has determined to accomplice with the group as their Model Ambassador, stating that he actually believes in eternalHealth’s mission.

“Eighty % of healthcare selections are made by ladies for his or her households. Nonetheless, ladies stay unrepresented within the healthcare business,” stated Ms. Ika, who has been keen about healthcare since childhood. “Having ladies on the forefront of our firm will increase engagement, improves outcomes, and allows us to make extra complete selections round healthcare for your entire household.”

Ms. Ika stated that eternalHealth is dedicated to being a brand new type of plan that’s targeted on establishing lasting relationships with its members.

“At our core, we consider in working with belief, transparency, and integrity with all of our companions. This consists of our members, well being programs, medical doctors, and all different healthcare supply companions,” added Ms. Ika. “We went via a rightful and rigorous vetting course of by state officers and now, we’re excited to say we’re the primary new well being plan launched in Massachusetts since 2013.”

By its technology-driven, modern platform, eternalHealth considerably reduces the executive and working prices throughout its total enterprise. The price financial savings permits extra {dollars} to be allotted in the direction of precise medical care, whereas additionally passing down financial savings to members via sturdy, but reasonably priced merchandise. By the point eternalHealth acquires roughly 10,000 members, it goals to handle its SG&A at 8%, which has been a problem for a lot of start-up Medicare Benefit well being plans throughout the nation.

eternalHealth understands the significance of getting a member-centric platform. Alongside pleasant and useful customer support representatives, members even have entry to an easy-to-use member portal and app that permits them to really feel empowered to take their care into their very own fingers. Exemplified by their mission, “Your Perpetually Companion in Healthcare”, eternalHealth establishes distinctive relationships with all of their members. The corporate’s dedication and funding into preventative and power care administration delineates their proactive, not reactive strategy to healthcare. That is supported by members who need to make the most of the buyer centric instruments to higher handle their care and wellness.

About eternalHealth

Headquartered in Boston, eternalHealth supplies high-quality care with low out-of-pocket prices to the residents of Massachusetts, whereas prioritizing preventive care and transparency. Based, owned, and constructed by ladies, eternalHealth is a Medicare Benefit well being plan that provides HMO and PPO merchandise. For extra details about our plans and providers, please go to our web site at

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Emma Griffith
The Mishra Group
[email protected]
781-373-3220, ext. 210

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