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Aetna Partnership Decreases Member Social Determinant: Loneliness

Medicare Benefit plans collaborate with companionship firms to fulfill non-medical wants and accumulate knowledge that grows member belief and income….

By Staff , in Medicare , at April 7, 2022


Medicare Benefit plans collaborate with companionship firms to fulfill non-medical wants and accumulate knowledge that grows member belief and income.

Let the phrase “lonely” sink in for a minute—actually sink in.

We’ve all felt its sting, even in the course of a crowded room or in a loving house the place nobody appears to need for something.

However COVID-19 cleared these crowded rooms, particularly for individuals experiencing what has turn into a companion to the pandemic: extra isolation paired with better want. Two firms wish to change all that by partnering: Aetna and for-profit Papa. Collectively, the businesses are reaching double-digit reductions in loneliness amongst Aetna members by a brand new model of caregiving.

Such partnerships assist broaden the lead Medicare Benefit (MA) plans have over conventional Medicare as supplemental advantages and SDOH features significance.

HealthLeaders spoke with Dr. Jamie Sharp, VP and CMO of Aetna (a CVS Well being Firm), and Andrew Parker, founder and CEO of Papa, about how and why their partnership works.

Extreme want meets vital enchancment and program growth

A current eHealth survey discovered that 39% of practically 4,000 Medicare beneficiaries mentioned the pandemic has elevated their sense of loneliness and isolation.

By Aetna and Papa’s partnership, this provides the insurer a extra full image of how their members are doing. Papa shoppers can join the free service by their well being plan or employer. Greater than 65 MA payers—from state plans like Ohio’s SummaCare and Michigan’s Precedence Well being to nationwide gamers like Aetna—are Papa prospects.

Aetna’s partnership with Papa started in 2021 however that wasn’t the beginning of what the payer noticed was a big drawback.

“Even earlier than the pandemic, we knew social isolation was an enormous problem for our seniors,” says Sharp.

How massive? Aetna stories that in 2020, 80% of its eligible Florida members reported feeling severely lonely and depressed. “These are astounding numbers,” says Sharp. “These statistics on social components rival smoking and coronary heart illness.”

After utilizing the Papa companionship profit, 86% of Aetna’s taking part members in Florida famous enhancements of their emotions of loneliness. Following the optimistic pilot, Aetna expanded its Papa partnership to seven extra states—Nevada, California, Illinois, Michigan, North Carolina, Pennsylvania, and Indiana—and with comparable outcomes.

In 2021, 62% of Aetna PPO members and 52% of Aetna Twin Eligible Particular Wants Plan (D-SNP) members reported feeling a lot much less lonely and happier general after utilizing the companionship companies. This included a discount in reported “unhealthy days,” the variety of days within the final month the place a member stories their bodily or psychological well being was not good.

New laws create new prospects

Earlier than 2019, MA plans wouldn’t have been a Papa buyer section. New Medicare laws that enable personal payers to supply non-medical companies have created a value-added and supplemental advantages boon that provides complexity to an already aggressive MA market.

“We knew we needed to prioritize advantages to handle social determinants of well being,” says Aetna’s Sharp. “Issues like our Wholesome Meals Advantages Card and Utilities Debit Card,” which assist individuals pay for groceries and their electrical invoice and which many MA plans are actually providing—typically in high-need pilot markets first, adopted by growth.

“Well being plans love offering nice experiences and worth to members,” notes Parker, of Papa. “A concentrate on wellness and buyer expertise aligns with a well being plan’s model, whereas serving to them deal with wants proactively versus reactive.”

Capitation is a part of the mannequin, with Papa receiving a per-member per-month price to supply a bunch of companies which will reveal extra member wants over time.

An SDOH focus

This partnership is an instance of the rising people-and-platform wants that well being plans meet by contracting with firms like Papa. Parker provides: “With the plans, we establish member wants taking a look at markets, counties, and ZIP codes. Our algorithms assist us make higher choices and companion with plans on what their gaps are. This additionally creates finest practices for enrollment, concentrating on, and communication.”

The info Papa collects is added to broader social knowledge that the corporate already has or acquires from its well being plan companions. “Social determinants of well being are one thing we’re all targeted on, all well being plans,” says Aetna’s Sharp. “We all know how essential it’s to get the knowledge we’ve to Andrew and his workforce.”

And for plans to get info again.

Good for individuals and enterprise

Considered one of Parker’s observations (that “healthcare is turning into actual well being care”) speaks to the better attain payers have into members’ lives—and might be anticipated to have as federal SDOH necessities take form.

The payer and companionship companies relationship is sweet for individuals in want and good for enterprise, impacting the chance coding and screening numbers that improve reimbursement and incentives tied to the MA Star Scores program. Offering these kind of companies expands the rising benefit MA plans have over conventional Medicare, which doesn’t usually cowl them. It could additionally deal with rising caregiver challenges. Caring for caregivers whereas increasing and directing their capability is a crucial want.

Laura Beerman is a contributing author for HealthLeaders.



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