Anthem Blue Cross Blue Protect will workforce up with Kroger to launch co-branded Medicare Benefit plans that intention to deal with members’ social wants.
Eligible members in these plans will obtain stipends to buy wholesome meals in addition to well being and wellness objects at Kroger shops. Well being Groceries Playing cards will supply as much as $100 per 30 days for meals, and members will obtain a quarterly allowance to buy over-the-counter well being objects.
As well as, Kroger’s 2,200 pharmacies are actually in Anthem’s most popular community, which ought to assist additional cut back out-of-pocket prices, the insurer mentioned.
These plans might be obtainable in choose counties in 4 states for 2022: Ohio, Kentucky, Georgia and Virginia. Although, these markets are “just the start” for this system, Elena McFann, president of Medicare at Anthem, instructed Fierce Healthcare.
Kroger operates practically 300 shops in these areas, she mentioned.
RELATED: Here is what main nationwide payers are providing in Medicare Benefit for 2022
“What we have heard constantly from our section is that this want for manufacturers to come back collectively in a trusted method to enhance their well being,” McFann mentioned. “It is actually about having that form of group heart collectively.”
As well as, eligible members will be capable to entry the Wholesome Pantry profit, which gives as much as 12 month-to-month periods with dieticians at Kroger Well being, the corporate’s healthcare arm. In these periods, members can be taught extra about methods to handle their vitamin.
The profit additionally contains Kroger grocery supply to assist wholesome consuming, based on Anthem.
The plans can be found as half of the present open enrollment interval, which started Oct. 15 and ends Dec. 7, Anthem mentioned.
“By partnering with Anthem, we’re in a position to supply seniors in our communities entry to inexpensive top quality healthcare providers. And thru the improved vitamin and OTC profit, we are able to additionally present preventive care utilizing meals as drugs,” mentioned Jim Kirby, senior director of enterprise growth for Kroger Well being, in a press release.
McFann mentioned that meals insecurity worsened considerably for seniors amid COVID-19, and that the insurer decided it was a important subject to deal with popping out of the pandemic. Along with the Kroger plans, Anthem is now providing a wholesome meals card as an choice that members can choose from its Important Extras program, which is a slate of supplemental MA advantages.
Entry to wholesome meals might be important to managing or stopping illness, she mentioned.
“We actually bridge the hole to assist and handle meals insecurity notably with a number of the nation’s most weak populations,” McFann mentioned.